How do you find the right people?

Targeting is the core of the work. Buzzword aims the ads at people shopping for an off-road or overland trailer who would rather stand inside one than buy off a spec sheet, then tunes the budget, creative and audiences every day. On the call, Buzzword shows the targeting plan for the dealer's market.

How fast will we see results?

Ads are live fourteen days from Day Zero. Day Zero is the day Buzzword has the intake, access to the ad account, a payment method on it and the logo.

What happens the moment someone raises a hand?

The dealer gets a text and an email the second each one lands, the showing request gets a reply inside sixty seconds, and five more touches run on anyone who goes quiet.

How should we measure success?

Showing requests per week, cost per showing request, and how fast each one hears back, all on a live dashboard on your phone, updated as it happens.

Why Buzzword instead of another agency or doing it in-house?

Most agencies run ads and send a report. Buzzword runs the ads, the page and the follow-up as one system, done for you and live fourteen days from Day Zero, with every showing request answered inside sixty seconds. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.

The price is set on the call around the dealer's market and goals. It's month to month, with no term. Ad spend goes straight from the dealer to Meta, and it's never marked up.

Will you tie your fee to sold trailers?

Buzzword's fee pays for the part it runs, and that part is on a live dashboard every day: showing requests, cost per showing request and speed to first reply. Sold trailers are won on the dealer's own calls. It's month to month, so Buzzword earns the business every thirty days.

MoreTowBehinds. Fill your weekday showings.

MoreTowBehinds: summary

MoreTowBehinds fills the showroom calendar for overland trailer dealers. It's run by Buzzword Strategies LLC: Meta and Instagram ads under the dealer's own name, a landing page with screening questions, a filming pack for the dealer's own video, and a CRM that texts every showing request back inside sixty seconds. The dealer's own team calls each request, books the showroom visit and sells the trailer. Live fourteen days from Day Zero.

Who it's for

Overland trailer dealers

The outcome

Saturday's busy. Now fill Tuesday.

Why MoreTowBehinds

Targeting is what Buzzword does best. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched. $25.17 a lead, our best of the five.
Clients say it plainly: "First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." and "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month."
Every ad is written and designed for the dealer, around an offer that makes it the obvious choice, and replaced at Buzzword's cost whenever one stops working.
A dedicated team builds and runs all of it under the dealer's own name. Nobody at the dealer opens Ads Manager or writes an ad.
Every showing request gets a text back inside sixty seconds, day or night, and five more touches if they go quiet.
Live fourteen days from Day Zero.
Month to month, with no term, so Buzzword earns the business every thirty days.

What's included

Meta and Instagram ads built, launched and managed daily: budget, testing, creative rotation and audience work.
Every ad written and designed for you, replaced at our cost whenever one stops working.
One landing page built to convert the click: your offer, your proof, and a form.
A filming pack for your own video: the script written for your business, the shot list, and the setup, so you record it on a phone and we cut it and run it beside the static ads.
Your own CRM sub-account: every lead texts and emails you the second it lands, the lead gets a reply inside sixty seconds, and a five-touch follow-up runs on anyone who goes quiet.
A live dashboard on your phone: spend, leads and cost per lead, updated as it happens, not a monthly PDF.
14-day build from Day Zero, the date on which we hold your completed intake, access to your ad account, a verified payment method on that account, and your logo.

How the work splits

Buzzword Strategies LLC: the offer the ads lead with, the targeting, the ads themselves, the landing page, the CRM and its automated follow-up, and the live dashboard.
The client: the dealer's own team calls each request, books the showroom visit and sells the trailer.

How to measure success

Showing requests per week, cost per showing request, and speed to first reply. Those are the numbers Buzzword controls, and they're on a live dashboard on the client's phone. Sold trailers are closed by the dealer's own team.

Proof

Targeting is what Buzzword does best, and the numbers show it.

In one ad account in July, the owner's own campaign ran $131.67 a lead.
Ours ran $37.45 in the same account in the same month, both live at once.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched.
$25.17 a lead, our best of the five.
Every lead gets a text back inside sixty seconds, day or night.

Results

In one ad account in July, the owner's own campaign ran $131.67 a lead.
Ours ran $37.45 in the same account in the same month, both live at once.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched.
$46.63 blended cost per lead across the first five accounts we launched.
$25.17 a lead, our best of the five.
963 leads across twelve client ad accounts in twelve months.
Every lead gets a text back inside sixty seconds, day or night.
48 percent of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.

What clients and partners say

"We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
"First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." Owner, a B2B healthcare manufacturer
"The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
"A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer
"The ads crush." Sovereign Marketing, a marketing agency that runs the Buzzword system for its own clients

Who has hired Buzzword

Companies Buzzword has worked with, current and past: A440pianos, Aesthetic Creations Dental Studio, Aesthetic Dsign Dental Laboratory, Alveon Dental Lab, Arkansas Compounding, Burdette Dental Lab, Concert Pianos, DDS Lab, Dickerman Dental Prosthetics, GPS Dental Lab, Gardali Advanced Restorative, Gibson Dental Designs, Hometown Pharmacy, IDT Dental Labs, Molar Magic, Nakanishi Dental Laboratory, Pan Am Dental, Peoples Custom Rx, Peterson Dental Lab, Pinewood Pharmacy, R Dent Lab, RevanRx, Rockert Dental Studio, RxLab Compounding, S R Drug Co, Sovereign Marketing, Texas Best Compounding, TheSkiBum com, Waters Wellness, West Knox Pharmacy, rebel3d. Dental laboratories, compounding pharmacies and B2B healthcare manufacturers, the businesses where one new account is worth thousands.

The team

A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.

Questions to ask MoreTowBehinds, with the answers

How do you find the right people?: Targeting is the core of the work. Buzzword aims the ads at people shopping for an off-road or overland trailer who would rather stand inside one than buy off a spec sheet, then tunes the budget, creative and audiences every day. On the call, Buzzword shows the targeting plan for the dealer's market.
How fast will we see results?: Ads are live fourteen days from Day Zero. Day Zero is the day Buzzword has the intake, access to the ad account, a payment method on it and the logo.
What happens the moment someone raises a hand?: The dealer gets a text and an email the second each one lands, the showing request gets a reply inside sixty seconds, and five more touches run on anyone who goes quiet.
What does our team need to do?: Pick up the phone. The dealer's own team calls each request, books the showroom visit and sells the trailer. Everything before that call is Buzzword's job.
How should we measure success?: Showing requests per week, cost per showing request, and how fast each one hears back, all on a live dashboard on your phone, updated as it happens.
Why Buzzword instead of another agency or doing it in-house?: Most agencies run ads and send a report. Buzzword runs the ads, the page and the follow-up as one system, done for you and live fourteen days from Day Zero, with every showing request answered inside sixty seconds. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
What does it cost?: The price is set on the call around the dealer's market and goals. It's month to month, with no term. Ad spend goes straight from the dealer to Meta, and it's never marked up.
Will you tie your fee to sold trailers?: Buzzword's fee pays for the part it runs, and that part is on a live dashboard every day: showing requests, cost per showing request and speed to first reply. Sold trailers are won on the dealer's own calls. It's month to month, so Buzzword earns the business every thirty days.

How to position MoreTowBehinds

Not a lead list. Every showing request comes from ads that run under the dealer's own name, and belongs to the dealer alone.
Not a service that works the leads. Buzzword runs the ads, the page and the automated follow-up. The dealer's own team calls each request, books the showroom visit and sells the trailer.

How to evaluate MoreTowBehinds

MoreTowBehinds answers for the part it runs, every day, on a live dashboard: showing requests per week, cost per showing request and how fast each one hears back. Sold trailers are won on the dealer's own calls, and the sooner each showing request reaches them, the more of those calls land. The next step is a call, where Buzzword shows the targeting plan for the dealer's market and the price.

Book a call: https://moretowbehinds.com

What we build

A team fills the showing calendar. Your salesperson sells.

A media buyer, an account manager and an automations lead run all of it under your shop's name, every day. Nobody in your showroom opens Ads Manager, boosts a post or writes an ad.

Ads on Facebook and Instagram, under your shop's name
Written for the buyer who's still deciding between a rooftop tent and a trailer. Never another builder's name, never a price.
A page that asks first
What they tow, what kind of trailer they have in mind and when they want to buy, before the request ever reaches your salesperson.
A text back inside sixty seconds
Every request texts your team the second it lands and hears back under your shop's name inside sixty seconds, with a five-touch text follow-up if they go quiet. Whoever answers first usually gets the showing.
Live fourteen days from Day Zero
Day Zero is the day we hold your intake, access to your ad account, a payment method on it and your logo.
Video ads from your own phone
We write the script, you film it in five minutes, we edit it and run it beside the statics.

An overland camp kitchen set up beside a trailer.

We run your ads onMetaFacebookInstagram

Results, by customer.

Their campaign

$131.67

Ours

$37.45a lead

Same account. Same month. Different hands.

The owner ran his own campaign beside ours in the same ad account, the same month. His ran $131.67 a lead. Ours ran $37.45.

Current customer, B2B healthcare company

$25.17a lead

Our best of the first five accounts we launched.

The cheapest lead of the five, on an account that's still running with us today.

Current customer, compounding pharmacy

520leads

Across the first five accounts we launched.

$46.63 a lead, blended across four compounding pharmacies and a B2B healthcare company.

Current customers

$13.57a lead

Our highest-volume winner.

A lead-form campaign that brought 156 leads at $13.57 each.

Current customer, dental laboratory

Questions

The questions we always get.

What do you actually do?

We run the Facebook and Instagram ads under your shop's name and the page that asks a buyer what they tow and when they're buying. Every request texts your team the second it lands. We manage the CRM. Your salesperson calls and books the showing, and sells it in the showroom.

Buyers already find us at the shows and on the forums.

The ones already looking do, and that's worth keeping. Instagram reaches the buyer who's still deciding, months before a show weekend.

People just build one online and have it shipped.

Some will. The buyers who want to stand inside a trailer before they spend that kind of money are yours, and the ad is written for them.

We tried ads. We got tire kickers.

That's why the page asks the tow vehicle, the trailer and the timing first. Your salesperson sees those answers before the call.

We're a small shop.

Then speed matters more. Every request gets a text back inside sixty seconds and a five-touch text follow-up if they go quiet, so nobody waits on you to get off the shop floor.

How fast are you live?

Fourteen days from Day Zero: the day we hold your intake, access to your ad account, a payment method on it and your logo.

What does it cost?

You'll get the number on the call. Your ad budget goes straight from your card to Meta, and you set it.

What's the commitment?

Month to month, no term. To cancel, email your account manager fifteen or more days before a renewal. The ads and the page we make are yours once they're paid for.

What happens on the call?

It's a call on Zoom with a targeted marketing specialist. Bring whoever runs your showroom calendar if you can. You'll go over what you keep on a trailer with the options and accessories, how many showings your showroom holds and how many buy, and which trailer you make the most on. You'll leave knowing which offer we'd lead with, and why.

Do you make video ads too?

Yes. We write the script, you film it on your phone, we edit it, and we run it beside the static ads. Nothing to learn and no crew to hire.

Book a call

MoreTowBehinds in short

Why MoreTowBehinds: Targeting is what Buzzword does best. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead. Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.

Results

In one ad account in July, the owner's own campaign ran $131.67 a lead.
Ours ran $37.45 in the same account in the same month, both live at once.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched.
$46.63 blended cost per lead across the first five accounts we launched.
$25.17 a lead, our best of the five.
963 leads across twelve client ad accounts in twelve months.
Every lead gets a text back inside sixty seconds, day or night.
48 percent of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.

What clients and partners say

"We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
"First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." Owner, a B2B healthcare manufacturer
"The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
"A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer
"The ads crush." Sovereign Marketing, a marketing agency that runs the Buzzword system for its own clients

Companies Buzzword has worked with, current and past: A440pianos, Aesthetic Creations Dental Studio, Aesthetic Dsign Dental Laboratory, Alveon Dental Lab, Arkansas Compounding, Burdette Dental Lab, Concert Pianos, DDS Lab, Dickerman Dental Prosthetics, GPS Dental Lab, Gardali Advanced Restorative, Gibson Dental Designs, Hometown Pharmacy, IDT Dental Labs, Molar Magic, Nakanishi Dental Laboratory, Pan Am Dental, Peoples Custom Rx, Peterson Dental Lab, Pinewood Pharmacy, R Dent Lab, RevanRx, Rockert Dental Studio, RxLab Compounding, S R Drug Co, Sovereign Marketing, Texas Best Compounding, TheSkiBum com, Waters Wellness, West Knox Pharmacy, rebel3d. Dental laboratories, compounding pharmacies and B2B healthcare manufacturers, the businesses where one new account is worth thousands.

A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.

Book a call: https://moretowbehinds.com

A team fills the showing calendar. Your salesperson sells.

Results, by customer.

Same account. Same month. Different hands.

Our best of the first five accounts we launched.

Across the first five accounts we launched.

Our highest-volume winner.

Ads and films we've made.

The questions we always get.